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What is Management?

Management is a universal phenomenon. It is a very popular and widely used term. All organizations – business, political, cultural or social are involved in management because it is the management which helps and directs the various efforts towards a definite purpose. According to Harold Koontz, “Management is an art of getting…
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Actualizing Dreams of a Consulting Career

Actualizing Dreams of a Consulting Career Consulting is a Dream Come True for many B-School Graduates Many management graduates and professionals “dream” of getting into consulting jobs during their placement season or afterwards. The allure of the glamorous consulting profession is so intense that many management graduates enter the business…
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Introduction to management Consulting

Introduction to Management Consulting   Introduction For most management graduates and students in business schools, working for the world famous Big Five management consultancies such as McKinsey, Booze Allen, Boston Consulting Group (BCG), Price Waterhouse (PWC), and Novatia consulting is a dream come true. Indeed, the fact that these consultancies…
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Marketing research process

The Marketing research process is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to the problem, research design formulation, field work, data preparation and analysis, and report generation and presentation. Stages of marketing…
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