Novatia Consulting is the top Market research service in Kenya
Novatia Consulting is a market research service company in Kenya that provides top market research consulting, market research agency and industry research solutions. It operates across a wide range of industries and provides competitive insights to its clients.
Novatia Consulting is the leading market research services in Kenya. As a market research consultancy, we have been conducting qualitative and quantitative market research studies for over 10 years in Kenya.
Novatia Consulting has offices in Lagos and Abuja as well as a network of associates located across the country. We also provide pan-African services to our clients and are certified by the Africa Market Research Society (AMRS).
Novatia Consulting is the leading market research services in Kenya. It is a consultancy that analyzes and provides tailored market research solutions to companies on their strategy and sales in Kenya.
Market Research Company in Kenya: Market research is finding solutions to unknown issues or problems by gathering information from different sources and then analyzing it.
A market research company has a team of experts who provides these solutions as well as keep track of the latest trends coming from various sources .
Novatia Consulting is the leading market research services in Kenya. It has been providing market research services to its clients since 2010. The company is a market research agency in Kenya and provides qualitative, quantitative, and mixed methods market research services.
Our Market Research Services in Kenya
Novatia Consulting offers a wide range of market research services that are tailored to meet the specific needs of your business or organization. Our experts provide you with qualitative and quantitative studies such as customer satisfaction surveys, customer loyalty studies, customer satisfaction analysis, customer experience analysis, social media analytics, competitive intelligence reviews and more. Novatia Consulting is a global leader in the field of market research with over 15 years of experience in the industry. We have strong capabilities for conducting high-quality data collection through our proprietary.
Novatia Consulting, is a leading market research services in Kenya. It is the top market research consultancy in Kenya and has been providing market research services for more than a decade.
Novatia Consulting has a team of experienced professionals that provide qualitative and quantitative insights on the Kenyan market. The company uses the latest tools and techniques to provide its clients with qualitative insights on the Kenyan market.Novatia Consulting is the leading market research agency in Kenya. It offers services such as market research, survey design, and data analysis.
Novatia Consulting has been operating in Kenya for over 10 years now and has a client base of over 200 companies. They have also worked with companies outside of Kenya, such as PepsiCo, Nestle, and Unilever.
Novatia Consulting offers market research services to clients that include quantitative and qualitative research methods. They offer custom reports that are tailored to the needs of clients using both primary and secondary data sources.
Novatia Consulting is the leading market research services in Kenya. It is a market research consultancy that offers services to clients across the globe. It has been at the forefront of providing innovative solutions to its clients and strengthening their business through market insights and strategic data.
Novatia Consulting has a team of experienced researchers, analysts, and consultants who are committed to delivering quality service.
Novatia Consulting is a market research services company in Kenya. It is the leading market research consultancy in Kenya. The company provides services and products for both public and private sectors.
Novatia Consulting offers market research consultancy services, including public opinion surveys, focus groups, data analytics, and more.
Novatia Consulting is a leading market research services in Kenya. They are the top market research consultancy in Kenya and offer a wide range of market research services that include quantitative, qualitative and predictive analysis.
Novatia Consulting is one of the most reputable market research companies in Kenya. They have been around for more than 10 years with a vast experience and expertise in market research that spans across Africa, Asia, Europe and North America.
Why choose our market research services in Kenya
Market research is a process that helps businesses understand their target customers better. It helps them decide what products to develop, how to position themselves, and how to market themselves.
Novatia Consulting has been providing market research services in Kenya for over 20 years. We have conducted over 100,000+ interviews in Kenya and we have the experience to back it up.
We are a market research agency with a wide range of services that includes qualitative and quantitative market research, surveys, focus group discussions, and data analysis.
Market research is an important part of any business strategy. It helps in finding out what the customers want and what their needs are. When you start your business from scratch, it is advisable to get some market research done before you start marketing your products or services.
Our experts can help you find out what your target audience wants from you so that you can provide them with the best service possible. Our team of researchers will also give you valuable insights on how to improve the quality of your service or product by conducting surveys and focus groups discussions with your target audience.
Novatia consulting is a company that helps businesses to conduct market research, track trends, and understand the needs of their customers.
Market research companies in Kenya has been around for more than a decade and have helped clients like Coca-Cola, Nestle, Microsoft, and Walmart.
Market research agencies in Kenya are also known as market intelligence companies. They help businesses to find out what people want so they can improve their products or services. The company’s focus is on qualitative and quantitative research that helps businesses make better decisions.
Best Market Research Company in Kenya
Novatia consulting is a market research company in Kenya which provides qualitative and quantitative research services to clients.
Novatia Consulting is the Best Market Research Company in Kenya. They have a team of seasoned professionals who provide high-quality market research services to their clients.
Novatia Consulting is a market research company in Kenya. They have been providing market research services to the world’s top companies for over 20 years.
Novatia Consulting is one of the best market research agencies in Kenya. They offer a wide range of services from market research, surveys, and social media monitoring to marketing intelligence and brand strategy.
Novatia Consulting provides market research services in Kenya. They offer a wide range of services that include data collection, data analysis and market intelligence.
Novatia Consulting is the best market research company in Kenya. It was founded by a group of experienced professionals with over 10years of experience from various industries including banking, oil and gas, telecoms, retail and more.
Novatia Consulting has offices across Kenya with dedicated teams for each region. They have been able to provide the most comprehensive market intelligence to their clients through the use of their interactive online platform that allows clients to get up-to-date insights on the local industry trends and opportunities.
The company’s team members are highly specialized in different fields such as quantitative research, qualitative research, data analytics and more
- Advertising and Promotion Research Studies
- Promotion Research
- Film Evaluation Test (FET)
- Media Research
- Pre & post Advertisement tests
- Ad – Hoc
- Readership surveys
- Dip Stick Studies
- Business Intelligence services
- Quantitative Research services
- Qualitative Research & Insights services
- Corporate and Employee research studies
- Corporate Image Studies
- Desk Research services (Secondary Research)
- Product and Packaging research studies
- B2B research studies
- Trade Audit
- Partner Identification
- Industrial Market research studies
- Feasibility studies
- Techno Economic Viability (TEV) Study
- Macro Economic Studies
- Need Assessment
- Potential Estimation
- Market Assessment
- Prognostic Studies
- Due Diligence
- Sourcing Strategy
- Customer satisfaction research studies
- Real time customer tracking
- Real time customer feedback
- Strategic Market Research Studies
- Understanding Consumers
- Investigating market
- Developing concept
- Refining product/ service
- Positioning studies
- Naming studies
- Visual Identity
- Packaging studies
- Advertising studies
- Refining communication
- Merchandising studies
- Customer Tracking studies
- Redesigning studies
- Brand research studies
- Consearch (Consumer Research)
- Brand name connectivity
- Brand Name & Logo Tests
- Brand image correlation studies
- Brand Assessment Studies
- Brand Profiling studies
- Brand equity studies
- Consumer attitude research
- Diagnostic research (Diagnosing reasons for switchers)
- Purchase behavior studies
- Consumer profiling studies
- Product Test
- Concept Test
- Package Studies
- Market segmentation
- Usage & Attitude Studies
- Track Studies
- Distribution, Channel & Retail Research
- Mystery Shopper Insights (MSI)
- 360’ Consumer Products & Services
- Mystery Testing Services
- Location research studies
- Retail Management Studies
- Retail Audits
- Dealer studies
- Marketing Effectiveness Audit
- Business Opportunity Identification
- Tactical Assistance
- Pricing Research Studies
- Pricing Sensitivity
- Market Intelligence services
- Competitive Research studies (Competitors mapping)
- Multi – Cultural Research
- Election Research
- Opinion Polling
- Political and Social Research
- Rural Market Studies
- Industry structure & competition mapping
1. Quality Research using State of Art Tools and Techniques
A. Fieldwork Quality
We believe that quality of fieldwork is the foundation of a high quality research, hence we focus on accuracy in implementing the research methodology as planned with experienced interviewers, back – checkers and operations across the different methodologies Paper and Pencil Interviews Computer Aided Telephonic Interviews and Computer Aided Personal Interview.
B. State of Art Tools and Techniques
We apply advanced analysis to provide insights not just numbers, for example: Multivariate analysis allowing for in – depth understanding the relations between the variables yielding the optimum results. Examples include Principal component analysis, regression analysis, and correspondence analysis, among others.
MX software supporting market research and sensory analysis tools such as Penalty Analysis, TURF analysis, among others.
C. Quality Checking Approach
We employ strict quality checking approach
- For all types of Studies : Prior to fieldwork we do extensive field brief training, mock calls and pilot testing.
- For Face to Face Interviews:
- 50% back check for all the questionnaires (vs ESOMAR standards of 30%), along with 10% accompanying interviewers.
- Regional back checkers ensuring daily checks for best quality.
- 100% scrutinized questionnaires.
- For Mystery Shopper
- Supervisors accompany the interviewers at least 50% of their visits.
- Cards / Photos / Receipts are attached with Mystery shoppers questionnaires.
- Random visits are done by supervisors / back – checkers for a sample stores visits done by the Mystery Shoppers in the same day to ensure high accuracy.
- For Computer Aided Telephonic Interviews
- Available Auto dialer to call randomly from the database.
- All the phone calls are recorded for later quality checks.
- Supervisors listen to most of the interviews done by the interviewers live to provide feedback.
2. Speed and scalability in Research Execution
We have flexible and easily scalable workforce and facilities:
- For CATI : We have an access to extra call center facilities that can go up to 35 – 40 extra seats based on urgency of ad – hoc research needs.
- For Face – to – Face Interviews and Mystery Shoppers : We have up to 40 experienced field work interviewers and a number of supervisors and quality checkers. Regional field work teams enabling any large scale regional on timely manner
3. Top – Notch team Balancing Robust Category Understanding and Deep Research Expertise
Extensive research experience covering primary and secondary data allowing for efficient tackling of the business challenges.
Our fieldwork team has extensive years of experience working with different global research firms, handling ongoing complicated trackers nationwide across different industries.
4. Best Value for your Research Budget
Given local and international tough market conditions, research budgets are being challenged to offer the best value at lowest costs. We understand this challenge, and we are structured to offer the best value. We have minimal overheads ensuring low administration costs for any contracted research.
Without compromising on quality, we enable you to do more with your research budget.
- Consumer / Physician Panelist studies
How to conduct market research research in Kenya
Market research is the process of gathering information about a market or a product to help companies make informed decisions. Market research can be done in-house or outsourced to market research companies in Kenya.
Companies usually use market research services to find out what their competitors are doing, what the consumers want, and how they can improve their products and services.
Market research is the process of gathering information about a market or potential markets to help companies make informed decisions about how and where to expand, or even whether to enter a new market.
Market research is an important tool for businesses, as it helps them identify opportunities and risks before making investment decisions. Market research also helps companies understand the needs of their target audience, which in turn helps them offer products that are relevant and attractive.
There are many market research services available in Kenya. One of the most popular ones is conducting focus group discussions with your target audience. Focus groups allow you to get insights from your target audience on their likes, dislikes and future needs. You can also conduct surveys online through social media platforms like Facebook or Instagram.
Market research is a key component in the growth of any business. A market research agency helps companies conduct market research in Kenya. This can be done through surveys, focus groups, and more.
Market research services are an important part of any business. Market research services help companies to identify their target audience and find out what they want. They also help companies to design effective marketing campaigns that will be successful in Kenya.
Some of the key advantages of using market research services include the fact that they are cheaper than conducting a survey on your own, they provide a better understanding of your target audience and you can get insights on how to improve your product or service for them.
Novatia Consulting your preferred Market research partner in Kenya
Novatia Consulting is the leading market research agency in Kenya. With a team of experienced and professional market research experts and consultants, we provide our clients with the best market intelligence services.
Novatia Consulting is your preferred Market research partner in Kenya. We offer a wide range of services that meet all your needs. We offer customized solutions to suit your budget and requirements.
With our vast experience, we have created a niche for ourselves as one of the leading Market Research agencies in Kenya that provide superior service at affordable prices.
Novatia Consulting is your preferred market research partner in Kenya. We offer market research services that are tailored to meet the needs of your business.