Digital Marketing Consulting In Nigeria – Novatia Consulting

Novatia Consulting is a digital marketing consultancy that specializes in providing tailored marketing solutions to Nigerian businesses. With years of experience, Novatia has developed an expertise in leveraging the latest technology and trends for maximum market reach.

Our team of consultants have a deep understanding of the Nigerian business environment, allowing us to craft innovative campaigns that fit within any budget. We take pride in our ability to design effective strategies with measurable results, ensuring that each client can make informed decisions as they grow their brand online.

We provide comprehensive packages which include website development & optimization services; SEO/SEM services; social media management & influencer outreach; content creation & analytics reporting; email automation set up & implementation; and more.

Our goal is to help you gain visibility and engagement while driving conversions at every stage of your customer journey. Partnering with Novatia will ensure your success in navigating Nigeria’s ever-evolving digital landscape.

Website Development & Optimization

Novatia Consulting is a digital marketing consulting firm in Nigeria. Our team of professionals provides comprehensive website development and optimization services for clients seeking to grow their online presence. We specialize in creating custom websites that are both visually appealing and technically sound, with an emphasis on SEO best practices.

Additionally, our team will help you plan and implement paid advertising campaigns, email campaigns, and other strategies to maximize your reach.

Our website development process begins by understanding the needs of each individual client through detailed requirements gathering sessions. We then build a customized design solution based on these requirements which we can test and refine until it meets all necessary standards. Once this stage is complete, our team will handle all coding, hosting setup, content creation, database integration, and more as needed for the successful launch of your website.

At Novatia Consulting we also provide ongoing support services such as regular maintenance checks, system updates, backups & restores, malware scans & removal, security audits & patching – ensuring your site remains safe from cyber threats while always running optimally at peak performance levels.

In addition to providing technical expertise related to web-based solutions we also offer guidance when it comes to planning effective paid advertising initiatives and email campaigns designed to convert users into customers or leads into sales opportunities.

We understand that every business requires a unique approach when it comes to developing its online presence – so no matter what goals you have set for yourself or how complex those objectives may be – rest assured Novatia Consulting has the experience and tools necessary to develop an innovative strategy tailored specifically for your brand’s success moving forward.

Seo/Sem Services

Having developed and optimized a website to reach its maximum potential, the next logical step is to implement SEO/SEM services.

Search engine optimization (SEO) is an effective method for increasing visibility in organic search results, while search engine marketing (SEM) involves paid strategies such as pay-per-click campaigns. Both are powerful tools that should be used together in order to maximize digital marketing efforts.

At Novatia Consulting, we specialize in both SEO and SEM solutions. Our team of experienced professionals can help you create targeted campaigns that will increase your online presence and drive more traffic to your site. We provide comprehensive keyword research and content creation services, along with link building tactics that adhere to Google’s guidelines. Our goal is to ensure optimal rankings on major search engines like Bing and Yahoo!.

We also offer a variety of other services including:

  • Onsite Optimization: This includes optimizing titles, meta descriptions, URLs, internal linking structures, and more for better indexing by search engines.
  • Offsite Optimization: Link building techniques are key components of offsite optimization which helps improve domain authority over time.
  • Website Audits & Analysis: Comprehensive audits allow us to identify areas of improvement so we can develop tailored strategies for success.

By utilizing our expertise in SEO/SEM best practices, we can craft customized plans designed specifically for each client’s needs. Whether it’s improving search engine result page rankings or driving more conversions through pay per click advertising campaigns – Novatia Consulting has the experience and knowledge necessary to meet any digital marketing challenge.

Social Media Management & Influencer Outreach

Novatia Consulting is a leading digital marketing firm in Nigeria. We specialize in social media management and influencer outreach, providing our clients with the best solutions for their campaigns.

Our team of experts will help you plan your campaign from start to finish, ensuring that every detail is taken into consideration. We understand the importance of leveraging influencers to reach target audiences successfully. That’s why we offer top-notch influencer engagement services for businesses looking to maximize brand awareness and sales conversions.

Through careful research and analysis, we identify relevant influencers who can deliver measurable results for your business goals. Our team works closely with industry professionals and creative content producers, crafting powerful messages that connect with consumers on an emotional level.

With years of experience in creating engaging visuals and compelling copywriting, we are able to capture the attention of potential customers through effective storytelling techniques.

At Novatia Consulting, our mission is to provide comprehensive digital marketing solutions that get you real results. From campaign planning to influencer engagement, our team ensures that all elements come together seamlessly so that you can achieve success online.

Content Creation & Analytics Reporting

At Novatia Consulting, we understand the importance of content creation and analytics reporting for businesses in Nigeria. Our team is experienced in developing customized strategies that are tailored to the unique needs of each client.

We provide comprehensive insights into how our clients can maximize their digital marketing efforts by leveraging content ideation, keyword research and other tactics designed to drive engagement with potential customers on a variety of platforms. Our services include creating original content that is both engaging and relevant to your target audience while also providing detailed reports and analysis to measure key performance indicators (KPIs).

This allows us to identify areas where there may be room for improvement or additional opportunities for growth. Furthermore, we offer guidance on SEO optimization techniques so our clients have an edge over competitors when it comes to search engine rankings.

In addition, we utilize advanced analytics tools such as Google Analytics, Search Console and Webmaster Tools to gain deeper insights into website traffic and user behavior patterns. By understanding how people interact with your website, we can pinpoint weak points in your existing strategy and suggest changes accordingly.

As part of this process, we will also evaluate third-party data sources such as social media metrics from Facebook Insights or Twitter Analytics, giving you a more holistic view of how users are responding to your campaigns across multiple channels. With years of experience providing digital marketing solutions to Nigerian companies, Novatia Consulting has developed a proven track record of success in helping organizations reach their goals through effective content creation and analytics reporting initiatives.

From enhancing brand awareness to optimizing customer acquisition processes – let us help you get the most out of your online presence today!

Email Automation Set Up & Implementation

Email automation provides a cost-effective way for businesses to reach their target audience, build an email list, and generate leads. Novatia Consulting is equipped with the expertise necessary to help Nigerian companies implement automated campaigns that are tailored to meet their specific goals.

Here are just some of the benefits our clients have experienced when we set up and manage these programs:

  1. Lead generation – Automated emails can increase website traffic by targeting existing contacts as well as new ones. This helps businesses drive more conversions and build customer loyalty over time.
  2. Time savings – Timely messages sent directly to subscribers’ inboxes requires no extra effort from staff and eliminates manual data entry tasks. This allows teams to focus on other areas of marketing without sacrificing quality or effectiveness in communication with customers.
  3. Engagement – Automating communications encourages customers to stay engaged with your brand through personalized content that speaks directly to them. It also gives you the opportunity to nurture relationships and establish trust among potential buyers before they make a purchase decision.
  4. Analytics – Detailed analytics reports allow marketers to track exactly how many people opened each message, clicked links within it, shared it on social media, or signed up for special offers included in the mailings. This makes it easy to measure campaign performance against established objectives and adjust strategies accordingly if needed.

Novatia Consulting has the experience needed to ensure that automated campaigns are properly implemented so Nigerian businesses can see real results fast while saving time and money at the same time!

Strategic Planning & Execution

Strategic Planning & Execution is the cornerstone of successful digital marketing. Novatia Consulting utilizes a data-driven approach to create custom solutions that fulfill our clients’ objectives. Our team works tirelessly to develop effective strategies for audience targeting, brand awareness, and customer engagement. We utilize market research and conversion optimization techniques to ensure maximum ROI optimization while driving online visibility and content production.

Digital CreativityMarket Research
Audience TargetingConversion Optimization
Brand AwarenessOnline Visibility
Customer EngagementContent Marketing

At Novatia Consulting, we understand how critical it is to design an integrated digital strategy with measurable goals in mind. To succeed in today’s competitive marketplace, businesses must be able to effectively leverage their resources and maximize results from their campaigns. Through close collaboration with our clients, we are able to identify opportunities for improvement and provide tailored solutions that drive success across multiple channels.

We have extensive experience in setting up tracking systems which measure performance over time so that adjustments can be made as needed. By utilizing analytics tools such as Google Analytics or Adobe Omniture, we analyze user behavior data to determine what resonates best with customers at different stages of the buyer journey. This allows us to customize campaign messages and optimize spending on various channels through A/B testing or multivariate analysis.

For many of our clients, our services extend beyond strategic planning into creative execution – developing visuals that capture attention and deliver messaging quickly and concisely. Our team has worked with numerous brands in creating eye-catching designs for websites, email newsletters, social media posts, banner ads, videos etc., all designed to boost engagement levels among target audiences and increase conversions throughout each step of the buying process.

Novatia Consulting provides comprehensive support for launching innovative campaigns aimed at achieving business growth goals within any budget constraints; optimizing results by leveraging proven tactics combined with emerging trends in digital marketing. With a track record of delivering positive outcomes for our valued partners, we look forward to working together towards continued success!

Customized Digital Strategies

Strategic planning and execution are essential to the success of digital marketing efforts. After a sound strategy is established, it must be implemented with precision in order for desired results to take place.

Customized digital strategies look at more than just paid campaigns but also consider brand identity, reputation and reach. These strategies should include thoughtful research into target markets, audiences, competitors and social media trends before developing an action plan that integrates all aspects of the marketing mix.

The goal of customized digital strategies is to maximize online visibility while using cost-effective solutions. Strategies may involve pay per click (PPC) advertising or search engine optimization (SEO), as well as content development such as blog posts, ebooks and video tutorials.

Social media management can play an integral role by helping companies build relationships with customers through engaging comment responses and creative posts tailored to specific audience interests. Companies can also use their website design elements like fonts, colors and images to create enhanced brand identity across multiple channels that will generate recognition from new potential clients.

In addition to these techniques, novatia consulting employs analytics reporting tools which provide insights on customer behavior patterns so that our clients can make informed decisions about their digital presence going forward. We strive to identify opportunities for improvement based on performance data so that tailoring advertisements become more effective over time.

Through this methodical approach we help businesses increase sales conversions and optimize the overall return on investment for each campaign they launch digitally.

To remain competitive in today’s saturated market requires a comprehensive understanding of how technology works together with current consumer trends; novatia consulting provides extensive knowledge in both areas coupled with proven expertise in delivering successful outcomes through strategic implementation of integrated digital marketing plans.

Local Market Insight & Analysis

Comprehensive market insight and analysis provides an invaluable tool for businesses seeking to make informed decisions about their digital marketing strategy. At Novatia Consulting, we understand the importance of having access to reliable consumer trends and market research data that can help with crafting effective campaigns. Our team is dedicated to providing our clients with actionable insights that are tailored to meet their specific needs.

Utilizing cutting-edge technology, we conduct comprehensive analyses that go beyond traditional methods by taking into account both qualitative and quantitative elements. Through detailed surveys and focus groups, our experts strive to identify key customer segments while gaining a deep understanding of local markets in Nigeria. This helps us determine how best to target certain audiences and create strategies designed to increase ROI.

By leveraging proprietary software tools such as predictive analytics, machine learning algorithms, AI-driven solutions, and more, our team continuously assesses the impact of various initiatives on business performance. We also use advanced dashboards which enable us to monitor campaign progress in real time thus allowing for quick pivots when needed.

Furthermore, we utilize big data mining techniques so as to uncover hidden opportunities within the marketplace which could be beneficial for our clients’ operations moving forward. Our approach ensures that strategic decisions made by our clients are not only based on accurate information but also have measurable results over time.

With this methodical approach combined with years of experience in the field, Novatia Consulting is well positioned to provide valuable guidance throughout each step of your journey toward achieving success online.

Reporting & Measurement

At Novatia Consulting, we recognize that reporting and measurement are essential components of digital marketing.

We monitor the success of campaigns by tracking key metrics such as page views, conversion rates, click-throughs, impressions and cost per acquisition. Additionally, our data interpretation methods allow us to gain insight into user behavior so that we can make adjustments in real time for maximum effectiveness.

We also use audience segmentation techniques to identify target markets and adjust our outreach accordingly. This enables us to tailor campaigns based on demographic information like age range or location. With this approach, we ensure that each campaign is reaching its intended market with content tailored specifically for them.

To further improve our performance optimization efforts, we utilize A/B testing practices which compare different versions of a digital ad to determine which performs better. The results help us refine our messaging and visuals until they reach peak effectiveness.

Our team continuously refines these processes in order to achieve higher levels of success while keeping costs low and maximizing returns. Through comprehensive analysis and research, we strive to create successful digital marketing strategies that exceed customer expectations.

Expert Consultation & Support

Novatia Consulting provides expert consultation and support to aid clients in their digital marketing endeavors. As a digital marketing consultant, we specialize in helping your business develop an effective branding strategy that engages customers and promotes growth.

Our team of professionals has the knowledge and experience needed to help you create custom plans for successful campaigns. We also provide ongoing assistance with analytics, so that you can understand how well your efforts are performing and make adjustments as necessary.

Our services include:

  • Developing optimal brand strategies: We have years of expertise creating powerful branding strategies for businesses of all sizes. We will work closely with you to determine what message resonates most with potential customers and help craft it into a compelling brand story. This includes crafting unique logos, visuals, content, website designs, social media posts etc., that reflect the personality of your company while connecting emotionally with audiences.
  • Automating marketing processes: Marketing automation tools allow us to streamline tedious tasks such as scheduling emails or tracking customer interactions across multiple channels. This helps free up resources which could be better used elsewhere in developing new products or engaging more directly with prospects via one-on-one conversations. With our guidance, you’ll be able to capitalize on the latest technology trends while still staying true to your overall vision.
  • Analyzing data & optimizing performance: Utilizing data analysis techniques is essential for understanding how well different aspects of your marketing campaign are working together towards achieving goals such as increasing ROI or reducing customer churn rate. By providing regular reports on metrics like lead generation rate, traffic conversion rates etc., we can ensure that your campaigns perform at peak efficiency without sacrificing quality for quantity.

We strive to bring innovative solutions tailored specifically to each client’s needs by leveraging both traditional and modern methods – ensuring maximum effectiveness in every endeavor undertaken by Novatia Consulting.

Frequently Asked Questions

How Much Does A Digital Marketing Consultation Cost?

The cost of a digital marketing consultation can vary, depending on the size and scope of the project.

It is important to consider both cost effectiveness and scalability options when budgeting for a consultancy.

Cost-effectiveness can be achieved by taking into account any existing resources or skills that may already exist in-house, such as staff technical expertise or access to certain platforms.

Scalability should also be taken into consideration so that the consultation costs remain viable if your business needs change in the future.

Novatia Consulting understands these considerations and offers professional advice tailored to meet individual budgets.

How Quickly Can I Expect To See Results From A Digital Marketing Consultation?

It is difficult to assess how quickly results from digital marketing consultation can be seen as this largely depends on the specific goals and objectives of each individual client.

However, a successful campaign should begin to show tangible gains within one month if there is an effective strategy in place that incorporates social media and content creation.

In addition, it is important to track progress through analytics in order to measure success and identify areas for improvement.

What Experience Does Novatia Consulting Have In The Nigerian Market?

Novatia Consulting boasts extensive experience in the Nigerian market, with an online strategy and social media expertise that is second to none.

With a collective of experienced digital marketing professionals and consultants, they have been providing tailored solutions since 2009.

Their team has successfully implemented campaigns for clients ranging from local start-ups to international enterprises, helping them increase their visibility across key channels as well as drive sales growth.

Novatia’s work within the Nigerian market speaks for itself; having delivered exceptional results time after time, it is no surprise that many turn to them for reliable digital marketing consulting services.

What Makes Novatia Consulting Different From Other Digital Marketing Consultancies?

Novatia Consulting stands out from other digital marketing consultancies due to our extensive experience in customer engagement, brand awareness and leveraging of existing technologies.

Our team’s expertise has been instrumental in developing campaigns that are tailored to the needs of our clients across various platforms and industries.

We also provide research-driven insights on consumer behaviour and trends which allows us to create strategies for effective marketing initiatives.

Furthermore, we offer a comprehensive suite of tools and services such as search engine optimization (SEO), content creation, social media management, etc., allowing us to customize solutions according to the specific business objectives set by our clientele.

What Is The Typical Timeline For A Digital Marketing Consultation?

Digital marketing consultations typically involve a few steps that can take anywhere from two weeks to several months depending on the scope of the project.

Generally, this includes an initial meeting or conference call where the consultant gathers information about your business goals, current customer engagement strategies and potential areas for improvement.

This is followed by an analysis of your return-on-investment (ROI) data. Based on these findings, the consultant will create a customized plan with specific actionable steps designed to improve overall customer engagement and ROI performance.

The timeline also depends on how quickly clients are able to implement suggested changes in order to achieve maximum results.


Digital marketing consultations with Novatia Consulting can offer great value to Nigerian businesses. The combination of expert knowledge and the ability to quickly implement changes make it an ideal option for those seeking a successful, cost-effective digital transformation.

With years of experience in the local market, Novatia Consulting is well-positioned to provide tailored advice that meets your needs while remaining within budget. This allows you to achieve maximum ROI as soon as possible.

Make sure to consider Novatia Consulting when looking for a digital marketing consultant who understands Nigeria’s unique challenges and opportunities.

Subscribe to our newsletter

Sign up to receive latest news, updates, promotions, and special offers delivered directly to your inbox.
No, thanks