The term ‘translate’ originates from the Latin ‘translat’ meaning to carry across. In language, it describes the process of carrying across the meaning of written text from one language to another. To successfully carry across meaning, a literal translation alone will not do in website and translation services. Cultural meaning is essential to an audience understanding words as they were intended to be understood.
Auto-translated or literally translated web pages may provide your user with some basic information. But a localised webpage will provide them with an impression and a message, which is far more likely to draw in new customers.
Translation localisation enhances translation quality tenfold. Localisation takes into account more than just the language, incorporating the cultural connotations and quirks of different countries and their language use. For example, ‘breakfast’ in the UK could refer to a bowl of cereal or plate of eggs and bacon but in France it could be an espresso and a croissant; in China it could refer to ‘boazi,’ steamed buns filled with meat or vegetables.
Improve your business with website localisation
Reaching and communicating with multilingual customers is vital if a company wants to expand and trade internationally. The ability to communicate your brand message, service and USPs accurately in the mother tongue of the target audience is essential to a company’s success. If you aim to expand your business internationally Global Voices’ website translation services will help you truly connect with your target markets in their local language.
It is no longer just your technology, solutions, services, prices or industry experience that sets you apart in the global market. It is your ability to connect with customers in the language they use as if you were a local company. That is why localisation is essential for growth.
A website or APP is one of the primary tools used to market a product as it often serves as the first point of contact with a customer. Therefore it is of paramount importance that your site translation accurately conveys the company image you want to portray.
By making the effort to deliver your company’s content it will resonate personally with customers, making it more likely for your product or service to be received positively.
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