Market research

welcome to market research center in Nigeria: Novatia Consulting Market desk

Nigeria  Research services

leading business-to-business market research consultancy with offices in Lagos, Abuja, Port harcourt, the northern Nigeria, southern Nigeria and eastern Nigeria.

Our highly experienced and knowledgeable research teams offer insight and analysis for both Singapore based clients and for many of the world’s largest companies and organisations outside of Singapore. Using the very latest market research tools and techniques, we develop bespoke research programmes for companies in a wide range of industries.

Novatia offers the full range of traditional data and information gathering methodologies as stand-alone projects as well as in support of forecast and modeling engagements. We always base proposed research designs on a set of first principles reflecting sound market research practices and a deep and current understanding of the technologies, markets and issues.

First Principles

Our Research Group always:

  • Sets research objectives based on an understanding of the decisions the client needs to make.
  • Selects methodologies that best meet the research objectives within the client’s time and budget constraints.
  • Manages and executes the research program at the highest level of professional standards.
  • Draws conclusions and offers actionable and implementable recommendations based on expert analysis of the findings and results of the research, meeting the study objectives.

We work with clients to craft the optimum research program in light of project objectives and within budget constraints, methodology attributes and decision urgency. We are strong methodologists who understand the strengths and weaknesses of all of the traditional and emerging innovative research options. Many of our primary research engagements utilize our Focus/IT methodology that is based upon thousands of hours of research.

Qualitative Primary Research

For research engagements that are best served by qualitative approaches, we offer:

  • Focus Groups
  • In-Depth Telephone Interviews
  • In-Depth Face-to-Face Interviews

We have developed an inventory of moderator guide and interview templates that are adaptable to the wide range of products and services that are currently or expected to be marketed to enterprise and consumers with particular emphasis on the emerging opportunities.

Quantitative Primary Research

For research engagements that are best served by quantitative approaches, we offer:

  • Telephone Surveys
  • Web-Based Surveys
  • Email Surveys

Daniel Research Group’s core competency includes instrument design, fielding management, and data analysis at the expert level.

Secondary Research

Many of our client engagements require extensive secondary internet based research. Today, vast amounts of relevant and useful data, information and knowledge resides in the web. However, not all of it is readily available via naïve searches. Daniel Research Group has identified and catalogued hundreds of sources of econometric, demographic, industry, geographic, and technology data sets that are relevant to the design, development and application of market models and forecasts.

Most of these data sets are freely available to the public. Some are available for a fee. We have also developed a number of useful search strategies that go beyond simple search that we utilize to try to discover new data sets when required. We also utilize our Partners Network for guidance and assistance in data, information and knowledge acquisition.

Novatia Research Group has also constructed a number of business demographic historical and forecast baselines that can be utilized as input to the custom models. These baselines cover the west Africa as well as the major worldwide regions and include number of firms, number of employees and number of establishments by industry and business size class. The original data was drawn from US Government and various international econometric sources and is updated on a continuous basis. Forecasts and projections are also updated continuously.

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